The LEZ Factor: New Dating Service Teaches Lesbians the Science of Chemistry
Despite the myriad of women, parties, and potlucks, now, more than ever women are going online to meet the women of their dreams. For the rest of us, online dating services, and that really good profile picture doesn’t quite get the job done. Wink or no wink.
Lucky for women with two left feet or those who are just a bit shy, LEZ Factor teaches lesbians the science of chemistry. The New York City-based organization offers coaching services, seminars, and special events for women interested in improving their social skills, and attracting other women. For founder and director, Milly DuBouchet, 27, there’s a lot more math involved than she expected.
DuBouchet, who earned a degree in entrepreneurship, knew all there was to starting a business, but when it came down to actually implementing her vision, she had to make some real sacrifices.
“If I come across $1,000 today, I’d invest $950 into my business, even if it meant I couldn’t buy myself anything nice for another 6 months,” explains the Syracuse University graduate.
Her sacrifices have certainly paid off. For New York lesbians this has been a LEZ Factor season. From thier soft launch in November, including the revealing of a racy ad campaign, to the latest Love Lounge Party and sponsorship from the New York Liberty and Curve magazines, meeting women has never seemed so easy.
“I’m in this to win, not just to create some local ‘movement’ in the lesbian community,” DuBouchet adds. “I want to empower women everywhere to become better versions of themselves.”
Though the motivation rests within DuBouchet to help people as the former shy girl herself has been helped. She’s also passionate about changing the landscape of what lesbians talk about, recognizing the strengths of the community as well as the pitfalls.
“We’re a community of beautiful, brilliant people,” she acknowledges. ”We have so much to offer one another, yet I don’t see enough of that interconnecting happening.”
According DuBouchet, instead of having more dialogue about things that matter, like why gay women call other women “bitches” and “hoes” or why unprotected sex is still a reality in the lesbian community, we have “unending conversations” about the difference between being “lesbian,” “queer,” “AG” or a “soft stud.”
“Really…who gives a shit?!” she says frankly.
So if you’re not leaving the bar with any numbers or if you need help building your self confidence, LEZ Factor offers an array of services to ‘put your best foot forward.’ The team of intuitive and socially successful advisors will even party with you and be the support system needed to approach that woman that catches your eye.
Harlem native, Lamika Young, 27, attended LEZ Factor’s first seminar, Approaching Women With Confidence, via SkillShare.com because she was interested in dating women and didn’t know where to start.
The main lesson? Relax.
“Relaxing takes the pressure off in the dating world,” Young shares. “Every interaction is not necessarily going to meet our [expectations], but if we relax, we can make the best [out] of every situation…make new friends, establish new connections, and enjoy ourselves.”
Be sure to catch an encore class on Thursday, March 22.
For more information on the course and LEZ Factor visit, www.lezfactor.com.
- Jade Foster
Jade Foster is a Brooklyn-based writer. She reads some of Octavia Butler’s Parable of the Sower everyday. Seriously. Follow Jade on Twitter @CereusArts.
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Good read. I’m impressed with this new venture.
I would warn against saying things like “i’m in this to win, not just to create some local ‘movement’ in the lesbian community…”
or
“we have ‘unending conversations’ about the difference between being ‘lesbian,’ ‘queer,’ ‘AG’ or a ‘soft stud.’
“Really…who gives a shit?!”
these are important conversations. despite YOUR path. and there are people who give a shit. probably the same people that LEZ Factor reaches out to.
a good read, still
<3 GCP









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